Government of Jamaica
Treasure Beach, renowned for its symbolic bays, coves, and beaches, has long been a favoured destination for locals and tourists alike. However, the community has faced tragic incidents of drowning over the years, largely attributed to strong currents and insufficient swimming skills. In response to these challenges, the Tourism Product Development Company Ltd. (TPDCo.) has undertaken proactive measures to enhance safety along the coastline by installing caution and no swimming signs.
The initiative, spearheaded by TPDCo. with technical support from the National Environmental and Planning Agency (NEPA), has been approved by the St. Elizabeth Municipal Corporation. Consultative input from stakeholders, including the BREDS Foundation, local community members as well as the Member of Parliament for South West St. Elizabeth, Honourable Floyd Green, guided the strategic placement and design of the signs.
A total of eleven “Caution” signs and seven “No Swimming” signs have been erected. According to the Director of Product Quality and Community Tourism at TPDCo., Mr. Lionel Myrie, the signs were strategically placed across ten (10) locations namely: Great Bay, Ponty Hole, Tranquility Bay, Old Wharf Beach, Calabash Bay (Eastern), Calabash Bay (Western), Frenchman Bay, John Rocks Point, Billy’s Bay and Fort Charles Beach. Mr. Myrie highlighted the collaborative nature of the project, stating, “We were guided by the citizens of the community as to where to put the signs.” This approach underscores TPDCo.’s commitment to prioritizing the safety and well-being of both residents and visitors.
Commenting on the significance of the project, Member of Parliament for South West St. Elizabeth, Honourable Floyd Green stated, “This is part of our Destination Assurance drive, and I believe that Treasure Beach has the best community tourism product in the region.” With that reason, MP Floyd Green stressed the importance of ensuring visitor safety and highlighted the need to educate individuals about the potential risks associated with swimming in certain areas of Treasure Beach.
Moreover, MP Floyd Green outlined plans for further safety measures, including the training and certification of local citizens as lifeguards during high traffic seasons. He emphasized the importance of community involvement in safeguarding the well-being of all beachgoers.
The installation of caution and no swimming signs represents another measure within a comprehensive strategy to enhance safety and promote responsible tourism practices in Treasure Beach. MP Floyd Green expressed optimism about the positive impact of these measures on visitor safety and overall tourism experiences, noting that while not all waters in Treasure Beach are off-limits, it is crucial to provide clear information to ensure the safety of all beachgoers.