The votes have been tallied, and the Jamaica Tourist Board (JTB) has again been named “Favourite Tourist Board in Canada” by Canadian travel agents in Baxter Travel Media’s annual Agents’ Choice Awards. This is the twelfth consecutive year that the JTB Canada team has received this honour.
In his thank you letter to Canadian agents, Paul Pennicook, Jamaica’s Director of Tourism, thanked agents for again voting for the Jamaica Tourist Board and added: “This award is a testament to how hard everyone is working as a team to deliver an exceptional product. We have a great team in place who offer outstanding service to travel agents, who in turn offer an unforgettable Jamaica experience to their clients.”
“It is such an honour to receive this award for the twelfth consecutive year,” said Philip Rose, Regional Director for the Jamaica Tourist Board in Canada. “Travel agents are one of our most important partners. In fact, in 2016 we saw 54% of Canadians book their Jamaica trip through an agent. The JTB Canada team regularly works and meets with Canadian travel agents, providing them with the tools they need, product updates, and hosting them on familiarization tours on the island so they can best sell Destination Jamaica.”
Baxter Travel Media are the publishers of Canadian Travel Press and Travel Courier, two of the top travel trade publications in Canada. The Baxter Travel Media Awards are the largest travel agent survey of its kind in Canada, with more than 5,500 agents voting in various categories.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. TripAdvisor® ranked Jamaica #12 Best Destination in the World in 2017 and top three island in the world in 2016. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2016. In 2016, Jamaica earned the WTA’s vote for the Caribbean’s Leading Destination and the Caribbean’s Leading Cruise Destination for the tenth consecutive year. Additionally, Ocho Rios was named the Caribbean’s Leading Cruise Port; Sangster International Airport was voted the Caribbean’s Leading Airport; Club Mobay was named the Caribbean’s Leading Airport Lounge; Dolphin Cove was voted the Caribbean’s Leading Adventure Tourist Attraction; the Montego Bay Convention Center was named the Caribbean’s Leading Meeting & Conventions Center; and GO! Jamaica Travel was named the Caribbean’s Leading Tour Operator.
JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.